The New, Improved U.N: As Relevant As Ever
(2003-04-09) — U.N. Secretary-General Kofi Annan announced today that the United Nations will hold a "grand re-opening" event later this month to "let the world know we’re still in business."
Mr. Annan said that the unified global body is as relevant as ever, and looks forward to doing some important things.
"It’s like we’re re-launching the product," he said. "We’ve been here all along, but we may have slipped from top-of-mind awareness. We want to make the U.N. a leading brand again."
A massive advertising campaign will precede the re-opening celebration, featuring the slogan: "The United Nations: We Put the "s" in Revolution."
The event is scheduled to take place at the U.N.’s recently renovated Baghdad offices.
(Thanks to ScrappleFace)