In May of 2007, I introduced “The One Minute Case”:

The One Minute Case is a new collaborative blog which will present a brief argument about a controversial issue that can be read in under a minute. The goal is to publish one case per day. You can read the cases to learn something new about an issue or use them as a source for longer arguments of your own.

I started the blog because I believed that there is an opportunity to educate students by taking advantage of cost-effective advertising using Google Adwords. Has my strategy been effective?

From one perspective, no – there are only 33 posts, most of them from the first month. From another perspective, there is an average of 6.4 comments per post, the majority of them being unique users.  Various evidence suggests that many of them are students doing research for school papers.  Here is a weekly chart:


(There were no posts made during most of that time.)

I think the numbers suggest that the format I selected presents a good oppportunity for activism.  There’s many ways to measure the success of intellectual activism, and many motivations for writing,  but if you are writing to someone somewhere – congressmen, fellow capitalists/Objectivists, forum members, how does this compare with your results? If your goal is to make the maximum difference given the resources available to you, how does this compare?

If you are interested in supporting my efforts, you can help in three ways:

  • Write or edit cases
  • Financially sponsor my Google Adwords campaign
  • Help me manage the Adwords accounts and come up with new ads

(Edit: I got the initial comment count wrong because I mistakenly counted spam comments.)